Tag Archives: Indiegogo

Off to the Post I go!

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It’s always so fun to send Dorothy swag in the mail, and I never get tired of writing to those who have supported us around the world.

Today we’re sending off 6 Dorothysails Tees, a package of Panacea Herbs organic goodness, and some lovely art cards from Gabriola. All part of the perks we get to give away to those who donated!

Giving back is fun. Almost as much fun as… say… Making documentaries! Almost.

Thanks again for supporting us everyone, we raised over $8,000 for the film, which is incredible!

More news to come. Love, Tobi

The campaign of a lifetime

I just looked at the stats for our Indiegogo campaign fundraiser for the Dorothy documentary. In 25 days, since Sept 13, there have been 36 separate contributions, for a total of $2,785 – and… this is the best part… ONLY 5 days when NO ONE donated.

Isn’t that incredible?! Each of the 20 days, someone out there sat down and thought, “I want to support this project and help get this film made,” and then picked a perk and gave out of their hard-earned money.

Campaign update week 4

To me, that’s a miracle. Maybe from where you’re sitting, you look at this campaign and think, “They are so far from their goal! What are they thinking? Almost $7,000 to go and only 3 weeks left? What can she be happy about?”

But let me tell you, from where I sit, this is an amazing thing that’s happening, and I am deeply thankful for each and every person who has stepped forward to give.

Because it’s not about how much is raised. Really.

Truly.

Although my credit card company will tell you differently – that it’s very MUCH about how much we raise – I can’t this of this project in terms of dollar amounts.

I think of it in terms of how many people have been moved by Dorothy‘s story. Because that’s why I got on board. Not because this was going to be a great commercial enterprise. Not because I wanted to make a film that would bring in tons of money (otherwise I would have made it a reality series, with Tony Grove throwing mallets around the shop or something, and not an actual, quality documentary, which promises to make no money whatsoever.) Not because I knew a lot about boats or I was a die-hard sailor or I just love sawdust or boat shops or whatever.

Nope. I did it simply because Dorothy captured my heart, with her quiet elegance, her sublime design, and her pedigreed planks. She is simply beautiful, she is a living piece of history and she deserves centre stage. 

So for me, success would be that more and more people get interested and invested in this story every day, and want to see this film made. Raising funds is elementary. Raising community is much more exciting.

We will get there, no question.

Will you be aboard with us?

In faith and lots of gratitude, this (Canadian) Thanksgiving, Tobi

PS. I just found out via Facebook that an update on Dorothy‘s restoration is going to be featured in the “Currents” Section of Wooden Boat Magazine’s upcoming Nov/Dec Issue. Now, talk about exciting community!

Picking the (story) seams

Work is again progressing on Dorothy, even as we run this campaign to fund the documentary.

This week, Tony has picked up chisel and mallet (and all those other tools specific to boatbuilding that I can’t name here) to begin picking out the seams in earnest. He’s glad to get back to work on Dorothy again – and I must say, that after all the different skill sets I’ve had to pick up to run this kind of funding campaign, it’s frankly nice to pick up the camera again. I am, after all, a storyteller more than a campaigner!

Yesterday, Tony got to remove a big patch on Dorothy‘s starboard side to see what lay below. It was above the waterline and such an obvious repair that it stuck out like a sore thumb in every shoot we did. It was interesting to see what happened to the cotton and oakum caulking under that patch, relative to the still-intact caulking in the rest of her planks. Imagine – a twisted line of oakum and cotton with linseed oil pounded into these seams… lasting 116 years! It’s remarkable.

But we can’t tell you here, you’ll have to wait for the documentary!

Our fundraising campaign to be able to keep shooting this documentary is still on. We have raised $2,115 so far – yay! – but it’s only 20% of our goal and we have 27 days to go! We need AT LEAST $10,000 to be able to continue into this winter and next summer, when Dorothy is re-launched in Victoria in summer 2014 to sail again. Please help us spread the word about this important historical documentary – and the story of the most beautiful boat on the west coast!

Also don’t forget tomorrow is VIDEO FRIDAY, when we reveal a short clip from featuring either Tobi Elliott with a campaign update, or some footage from the film. Tune into this channel (http://www.youtube.com/user/telliottjournalist) to watch previous videos and to find out what’s on.

So please pass the word around, share on your Facebook and blogs about the campaign. It’s really easy to donate at the site: http://www.indiegogo.com/projects/dorothy-documentary/ and it will help us hugely! Thank you!

 For now. I’ll let some of the images from yesterday’s shoot take it away:

And… additional bonus, can anyone tell us the name of this traditional tool (or technique) used exclusively by boatbuilders? Email dorothysails [at] gmail [dot] com and your name will be entered in a draw for a prize at the end of the campaign!

Mystery thing pounded into rubrail holes-Sshot Oct 2-2013

 

 

Dorothy Documentary fundraiser is live!

The homepage for our fundraising campaign to raise $10,000 for production

The homepage for our fundraising campaign to raise $10,000 for production

We are just 5 days in to our online crowdfunding campaign for the documentary about Dorothy, and already we have 5 lovely donors! Thank you to all who have donated or spread the word – we couldn’t do this without you.

If you haven’t heard about the campaign yet, check it out here: http://www.indiegogo.com/projects/dorothy-documentary/ and watch the video. (and watch Tobi + Dorothy as never seen before…)

We have done all we can to film up until now out of our own pockets and time. But a documentary of this depth – with archival images, the retelling of sailing stories from long-ago owners, and some real beauty shots to show the love of sailing on this coast – requires a serious treatment. And this is where YOU come in.

Crowdfunding means many people (a “crowd”) from around the world each chip in a little to help meet a big goal. We don’t need a lot from each person, but we do need you to spread the word so a lot of people get on board. And then we can easily meet our goal!

You can help us out with 4 really simple steps: 1. Watch the video; 2. Pick a perk (gift) at the level you want to donate, 3. “Contribute” and off you go! (You need only a credit card or Paypal account.) and then 5. SPREAD THE WORD.

All funds go directly to production, making sure we don’t miss a beat in shooting this amazing story of Dorothy’s restoration, happening now on Gabriola Island.

Thanks for your help.

Love, love, Tobi and Team

Tobi, as excited now as on the first day of shooting, almost 1 year ago! Photo credit: Klint Burton

Tobi, as excited now as on the first day of shooting, almost 1 year ago! Photo credit: Klint Burton

So what’s a Dorothy Doc Indiegogo, anyway?

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Producer Tobi Elliott and the amazing Allana Thorne of Thorne Crate Co. (www.thornecrateco.ca) at the Gabriola Street Arts and Fair last Sunday, promoting the Dorothy documentary and Tee-shirts, AND the best lil’ gift crates you’ve ever seen!

Dear Dorothy Documentary Supporter and Fan,

You may be new to the Dorothy team, or you’ve recently seen the project in the media, or you might have been with us since we started shooting the restoration process in December 2012 at Tony Grove‘s shop — or you are so excited about Dorothy you jumped on board and bought a T-shirt at the fair last weekend!

Wherever you come from… WELCOME to the adventure, THANK YOU for joining the team, and KUDOS for being one of the rockstars helping create this documentary.

I have to admit, I’m a little nervous right now… because on Sept 12 I am launching the biggest campaign of my life on Indiegogo.com, an online social fundraising platform.

Indiegogo – which is like Kickstarter but more global and less U.S.-based – allows anyone around the world to support a project and boost it from idea to reality. This campaign is to be able to fund some of the production costs for the documentary about the restoration of Dorothy, the oldest sailboat in Canada, happening right now on Gabriola.

Together with my awesome co-producer Kate Bradford, we developed a solid storyline for the doc (that wowed broadcasters and many filmmakers I look up to) captured some great interviews with previous owners, and have the Maritime Museum of B.C.’s total support in accessing the rich library of Dorothy archives. So lots of good news. The hard part is that we’ve had to personally finance the project, because broadcasters across Canada aren’t into supporting this kind of film (*another story! later date*)

Although we are totally committed to and passionate about this documentary, the financial load is a lot to carry, so we’re opening up the project to ask for community support. So, what IS this campaign about, and where are we headed?

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Here’s how it works:

1. SEPT 12 VIRTUAL AND ACTUAL LAUNCH PARTY at a yet-to-be-disclosed location, featuring the film trailer and a new video clip of Tobi getting embarassingly real and honest with her fundraising pitch. And of course there will be dancing and good tunes curated by some amazing friends of mine. You can even come if you’re in Montreal or the Azores, just log in to Indiegogo and give us some love.

2. SPREAD THE WORD: Through our website and Facebook page, I let people know the campaign has begun, and where the ‘Dorothy Documentary’ site is. The more people who are aware of the campaign and are getting our newsletters, the better chance we have of getting off to a good start – so please encourage people to enter their email in the “FOLLOW DOROTHY” box on our front page!

3. DONATE: People around the world can log in and donate any amount they want toward the production, or donate anonymously.

4. GET AWESOME SWAG IN RETURN: Donors get a perk at the level they donate after the campaign is over, such as a Tony Grove print, a crate of handcrafted goodies from Gabriola Island, a lovely package of natural facial care products, a work of art (the list of donor artists is growing by the day!), a Dorothy T-shirt, or a Hi-res download of Dorothy under sail from a period of your choice. Donors in the US can claim a charitable tax receipt because I’m working with a fiscal sponsor in the U.S., From the Heart Productions.

5. BE PROUD AND SING IT LOUD: You tell people that you just gave to the Dorothy documentary, and encourage them to do the same.

6. SUCCESS! We reach our goal of $20,000 to keep filming through this fall and winter without too much stress, and celebrate with YOU and a great party on October 30th! Yay!

Indiegogo homepage

To know more about Indiegogo, I encourage you to browse the site and read some active campaigns. As the world’s largest democratic global fundraising platform, they help 1000s of innovative projects – from unbreakable sunglasses to better socks, from the newest smartphone technology to in-vitro fertilization for an struggling couple to have a baby – get off the ground.

Final note: this campaign is not about money, it’s about community.

It’s true – I don’t actually have all the resources to pay what it takes to make this the beautiful film Dorothy deserves. But it’s not financial need that’s driving this campaign. It’s the thrill of not doing it alone.

As a filmmaker, I stumble around the world trying to understand things through the lens of a camera and audio recorder. Most of the time, when I come across a story I see a glimpse of something great, and then labour in quiet agony for years trying to capture the essence of that story for the world to see. (See “The Trapper of Peace River”) It’s a lonely and often heartbreaking process. And, I found out, it doesn’t really work.

You can’t make a film in a vacuum. Filmmaking takes a community. And documentaries, because they pick up on on social and cultural threads that touch all of us, are even more so. And frankly it’s not fun to bang your head against the wall in some kind of gloomy misunderstood-artist funk, and do it alone.

So I abandoned that idea, enlisted the help of some able friends, and wow, then things started to really get cooking! So many great things have happened since we began opening this up to the global community of Gabriolans and boat lovers and documentary fans that I know we are on the right track. People want to get involved, want to help, want to cross-promote and assist.

People are basically lovely, giving, generous human beings. I love people.

So thanks *all you wonderful people* for coming on this journey. It’s just so darned exciting to do things together.

Let’s make a movie.

Love, Tobi

Dorothysails postcard small

Global TV News story on Dorothy link is LIVE!

Global News Restoration Story Aug 12-image

Just one month until our Indiegogo production funding campaign begins! More on that in next week’s post… because right now there’s a lot of exciting news to share.

Last week saw a lot of press for Dorothy with both Global TV News and CBC Radio covering the restoration of this little gem of maritime history. In a stroke of terrible lack of foresight, neither Tony Grove – the wooden boat builder tasked by the Maritime Museum of BC with the restoration project – or I got to see the news piece but now it’s online.

So here’s the link: GLOBAL DOROTHY STORY. Please share around, put it on your Facebook pages, and tell your friends about it. Also please LIKE our Dorothy Documentary page as well!

(I clipped most of CBC-Radio’s On the Island’s morning show interview with me, so if you haven’t heard it, you can listen to a recording of it here on my personal website’s blog.)

Annnndd… more great news… Victoria’s Times Colonist is working on a major article about Dorothy right now, and I believe it will come out in tomorrow’s (Friday) paper. They said the article should have a prominent spot because there are lots of great photos (both Tony and Dorothy being rather pretty, as most will agree after watching the clip) so that is JUST AWESOME.

I’m heartened by all this great press and incredibly thankful for it, because it’s causing people to think about Dorothy as not just a relic of history, but as a contemporary story that can move hearts and minds. It’s bringing the global community of boat lovers and storytellers together — which is exactly what we need to make this documentary a reality.

We’re getting so much great feedback: So happy you’re doing the doc. It’s great to have this local story being shared”, “Love the up-dates… one kind of feels a part of something amazing this way,” and so many people writing to say they can’t wait for the documentary, they want a Dorothy t-shirt or to make a donation, that I know we are on the right track. If YOU believe in us and are helping us, we can make this important historical documentary an extraordinary story that will be seen around the world.

On Monday, I’ll write about how we’re going to use the power of community and the social fundraising website Indiegogo to help fund the production, and how you can help. Meantime, share the video around, and keep an eye out for that article in the Victoria Times Colonist.

And have a happy and safe almost-weekend – Love, Tobi

Indiegogo homepage

Off to mail some t-shirts, and back to watch some news coverage

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Heigh ho, heigh ho- it’s off to the ferry I go! I’m stepping off my beloved tiny island to the bigish town of Nanaimo on Vancouver Island to put some tees in the mail. They’re headed to New Westminster, Ottawa and Abbotsford. A big thank you to all the new supporters who asked for and bought a Dorothy Tee or three! Super happy to be able to send these off at last.

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It has been a busy week! Following a huge response to the Pacific Yachting story that came out last week, we (ok, I) spammed contacted conventional media outlets to see if any would be interested in covering the new developments in Dorothy‘s adventures, and indeed they are! Global TV News is sending a cameraman out of Victoria to interview Tony Grove this afternoon and get some shots of him working on the ol’ gal. So that’s nice! If I can just get him to shave now and stop using salty language…

And… drumroll please… I’ve set a date for our Indiegogo.com crowdsourcing production fundraiser to start!!! It begins in…

wait for it…

Less than a week! Aug 12 to be exact (my big sister’s birthday – <3 you Sis)

Yes, I'm going public with this story and need all the help I can get from Dorothy supporters worldwide. If you have an idea how you could help promote the campaign, do email me. And if you don’t know what crowd sourcing is, email me. Will write more about it in a few days and give you an idea of what you can do to help.

Check the blog later as I will post some pics of all the action this afternoon. Hope all goes well. Stay tuned!

– Tobi Elliott, Producer and Mail Queen

Engaging the power of community

Dorothy on water-sepia

So I told you last week I would reveal the “plan” I have up my sleeve for getting this doc produced. Well, ideally I would still love a broadcast partner to come on board. That’s the best case scenario because then we have a place to show the film once finished, and we could produce it under a more realistic budget. As I go to the Banff Media Festival next month, the Dorothy film will be one of the projects I bring to pitch, so it’s not out of the realm of possibility.

But my other plan – because dang it! we’re going to make a film about Dorothy, aren’t we??!! – involves partnering directly to our audience to make the film. In this day and age of indie filmmaking, the practice of crowdfunding through sites like Indiegogo and Kickstarter has become immensely popular. Instead of relying on one or two big funders, we have potentially 1,000s of “little” funders who can contribute whatever they feel able towards the film. It all depends on outreach and building community, but thankfully that has become easier with the advent of social media.

PerksSome call this age the democratization of media because as slots for independent films on television become fewer, the cost of actually making films also continues to decrease. In some ways, filmmaking is actually getting a lot simpler: instead of going through 3rd party channels like expensive studios and distributors, we can partner directly with the people who want to see the film made. Producers are beginning to turn more and more to regular people to fund production in exchange for “perks” – everything from a merchandise and film-related swag, to an executive producer credit in the film.

Some big studios are even catching on to this. You might have heard in the news lately about the producers of The Veronica Mars movie, who aimed to raise $2 million and instead pulled in $5.7 million. The highest proportion of backers (23,227 people) put in just $50 to get a host of swag, including a DVD of the movie with a behind-the-scenes documentary and special bonus features. Another example: Zach Braff’s recent campaign for his indie feature “Wish I was Here” garnered $2.5 million with 36,000 backers. Now, these projects both have high profile actors and a cult following, so it’s easy to see how they could be successful.

But I would argue that Dorothy has an equally strong following – albeit local, and a relatively niche group – of passionate watercraft lovers who want to see her restored and celebrated as she should be. And it just takes a few of us – a few dedicated “super fans” who are willing to spread the word – to pull in a wider community of people. And before you know it, we have a collective force that can do a lot more together than a few of us can accomplish alone.

My approach to filmmaking is that I don’t have all the answers, and I like to work with a community to source out the answers I don’t have. I also have only limited resources. I work hard to do a good job telling the stories that come my way and honour them with my talents and a lot of energy. But if we go the unconventional indie route, we need more than just “Tobi and Kate”. We need a whole community to make this happen.

Our immediate need is to cover 3 essential shoots this summer and fall – one of which is coming up very soon in June when two of Dorothy’s previous owners (David Baker and Angus Matthews) visit her and go over her history with Tony. Another shoot will take place in Victoria as we catalogue the archives and conduct interviews with the Maritime Museum of British Columbia, as well as some interviews at the Royal Victoria Yacht Club where she was berthed for so long. And a 3rd this fall at the Victoria Classic Boat festival where we hope to capture the vibe of the classic boat community.

To cover these, I plan to launch a small fundraising campaign at the Ladysmith Maritime Festival on June 8th, to run through the summer and culminate with the Victoria Classic Boat festival Aug 30/31-Sept 1. We have a few ideas up our sleeves (silkscreened “I Love the Dorothy” T-shirts, anyone?) of merch to sell as fundraisers and gifts, and we welcome all suggestions. If you are associated with a company that produces something we’d be able to resell, please get in touch.

That’s all for now! Hope you’re all enjoying the beautiful west coast weather and getting out on the water as much as possible.

Happy Sailing!

Tobi Elliott, Producer BETWEEN WOOD AND WATER

classic boat fest race2011